Siren ist der globale Newsletter des Dentsu Aegis Network. Siren erscheint ein Mal im Monat und fasst alle wichtigen Entwicklungen unseres Netzwerks für Kunden, Mitarbeiter und Interessierte kompakt und anschaulich zusammen.
Issue #48 - Dezember 2015
Carat realigned its global leadership team to drive continued momentum and growth
Doug Ray to Transition to Dedicated Carat US CEO Role & Will Swayne Appointed Global President Carat
Issue #47 - November 2015
Dentsu Group announced its consolidated half year financial results for 2015.
The Group has delivered double-digit growth with ongoing positive momentum. Dentsu Aegis Network delivered 10% organic growth performance in the first nine months of this year.
Issue #46 - Oktober 2015
Carat released its latest forecasts for worldwide advertising expenditure in 2015 and 2016.
Carat predicted positive outlook in 2016 with global growth of +4.7% and US$25 billion upsurge in advertising spend, also confirming solid growth in Digital and Mobile.
Issue #45 - September 2015
Dentsu Group released its consolidated financial results for Q1 2015.
The group delivered strong performance, with double-digit gross growth of 15.4%, organic gross profit growth of 8.1%, and remains on track to achieve its financial forecasts for 2015.
Issue #44 - August 2015
Dentsu Aegis Network acquired two leading media buying and planning agencies in Ghana, Adams Media and Premier Media.
Adams Media and Premier Media will be rebranded as Carat and Vizeum respectively and collectively form Dentsu Aegis Network locally to become the leading media agency in Ghana, the second largest West African economy.
Issue #43 - Juli 2015
Cannes Lions International Festival of Creativity.
Dentsu Inc., Isobar, mcgarrybowen, NBS, Taproot Dentsu and 360i collectively received three Gold, five Silver and 13 Bronze Lions across the Cannes Lions, Lions Health and Lions Innovation festivals, in addition to 30 media agency accreditations.
Issue #42 - Juni 2015
Jerry Buhlmann, CEO Dentsu Aegis Network, and Sir Dave Brailsford, Team Sky Principal, will take centre stage at the Cannes Lions International Festival of Creativity: 'Play to Win -Disruptive Tactics, Reinventing the Field of Play.'
In a thought-provoking seminar (23 June 2015) moderated by CNN presenter Nina dos Santos, the two leaders from the world of digital creativity and sport will discuss how they are positively disrupting their industries and driving momentum in competitive fields of play.
Issue #41 - Mai 2015
Dentsu Aegis Network has acquired leading branded content agency John Brown Media.
John Brown Media’s rich depth of experience in creating and publishing content will enhance Dentsu Aegis Network’s existing content capabilities, creating a highly differentiated and innovative content offer for clients globally.
Issue #40 - April 2015
Dentsu Aegis Network and its brands took centre stage at Advertising Week Europe 2015.
Industry leaders from Dentsu Aegis Network, Carat, iProspect, Fetch, mcgarrybowen, Vizeum, Posterscope and Isobar spoke at Advertising Week Europe on topics including Programmatic, Mobile, Digital and Diversity.
Issue #39 - März 2015
Dentsu Aegis Network has acquired full service digital marketing agency Emerald in Vietnam.
Emerald will become a company within Isobar, referred to as ‘Emerald - Linked by Isobar’. The acquisition has grown Isobar’s presence in Asia Pacific, entering into the Vietnamese market for the first time.
Issue #38 - Februar 2015
Robert Horler has been appointed Chief Executive Officer of Dentsu Aegis Network, USA.
In this newly-created position, Robert will be responsible for developing, driving and executing Dentsu Aegis Network’s strategy across this key growth region for the business.