Siren ist der globale Newsletter des Dentsu Aegis Network. Siren erscheint ein Mal im Monat und fasst alle wichtigen Entwicklungen unseres Netzwerks für Kunden, Mitarbeiter und Interessierte kompakt und anschaulich zusammen.
Issue #37 - Dezember 2014
DENTSU AEGIS NETWORK’S ICUC HAS BUILT ITS POSITION IN EMEA, BY ACQUIRING UK-BASED SOCIAL MEDIA AGENCY TEMPERO.
Tempero’s business will transition into operating as the European arm of ICUC - Dentsu Aegis Network’s social media moderation and management agency.
Issue #36 - November 2014
HEADLINE ARTICLE: DENTSU AEGIS NETWORK FURTHERS ITS GLOBAL MOBILE CAPABILITY BY ACQUIRING FULL-SERVICE MOBILE AGENCY FETCH.
Fetch will work collaboratively with Dentsu Aegis Network’s market-leading brand, media and communications businesses to help scale and accelerate the group’s mobile capabilities.
Issue #35 - Oktober 2014
HEADLINE ARTICLE: DENTSU AEGIS NETWORK ACQUIRES COVARIO’S SEARCH AND CONTENT MARKETING AGENCY BUSINESS.
Following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency - over the coming months.
Issue #34 - September 2014
HEADLINE ARTICLE: DENTSU AEGIS NETWORK REVISES EMEA OPERATING STRUCTURE TO ENHANCE CLIENT SERVICE AND OPTIMISE GROWTH OPPORTUNITIES.
As part of the on-going development of its business, Dentsu Aegis Network has announced changes to the organisational structure of its EMEA business to reflect rapid growth in the region and to create a strong platform for future development.
Issue #33 - Juli 2014
HEADLINE ARTICLE: DENTSU AEGIS NETWORK ACQUIRES MAJORITY SHARE IN MILESTONE BRANDCOM
With the acquisition of Milestone Brandcom, combined with Posterscope - Dentsu Aegis Network becomes the leading centre of excellence within India’s Out-of-Home market, in terms of quality and volume.
Issue #32 - Juli 2014
HEADLINE ARTICLE: CANNES LIONS AWARDS HAUL FOR THE DENTSU GROUP
Dentsu Aegis Network and Dentsu Inc. returned from Cannes Lions with a grand total of thirty-nine Lions. This included the Titanium Grand Prix for Sound of Honda/Ayrton Senna 1989 (Dentsu Inc.) and a coveted Innovation Lion for Fiat Live Store by Isobar.
Issue #31 - Juni 2014
HEADLINE ARTICLE: DENTSU AEGIS NETWORK APPOINTS TRACY DE GROOSE, CEO OF CARAT UK TO THE ROLE OF CEO DENTSU AEGIS NETWORK UK, REPORTING TO ROB HORLER.
Dentsu Aegis Network today announces the appointment of Tracy De Groose, CEO of Carat UK, to the role of CEO Dentsu Aegis Network UK, reporting to Rob Horler. Tracy’s appointment comes as Rob Horler, CEO of Dentsu Aegis Network Northern Europe, takes on additional responsibilities of overseeing the continued global development of Dentsu Aegis’s iProspect, Carat Enterprise and Data2Decisions brands. He will also take on the role of Chairman of Dentsu Aegis Network in the UK.
Issue #30 - Mai 2014
HEADLINE ARTICLE: DENTSU AEGIS NETWORK HAS BEEN APPOINTED BY MICROSOFT CORP. TO MANAGE ITS MEDIA AND SEARCH ADVERTISING GLOBALLY
Microsoft Corp. announced a new roster of agency partners to handle its advertising and media planning and buying. The company has chosen Interpublic Group (IPG) as its agency of record for advertising and global deployment while Dentsu Aegis will handle media planning, media buying and search advertising.
Issue #29 - Februar 2014
DENTSU AEGIS NETWORK ACQUIRES VERAWOM
Verawom, one of China’s leading social creative companies has been acquired by Dentsu Aegis Network. Joining the Isobar China group and now referred to as “Verawom – Linked by Isobar”, Verawom is a pioneer in social media marketing, providing end-to-end social media services to a diverse client base in China including FIAT, Abbott, Bacardi and Sisley.
Issue #28 - Januar 2014
DENTSU AEGIS NETWORK WINS SHISEIDO GLOBAL MEDIA ACCOUNT
Dentsu Aegis Network has won the global media account for Shiseido Co., Ltd., Japan’s leading cosmetics company. Beginning in July 2014, the Shiseido account will be managed by Vizeum utilising the Dentsu Aegis Network and will include media planning and buying, consumer insight, activation and innovation and global media partnerships.