Siren ist der globale Newsletter des Dentsu Aegis Network. Siren erscheint ein Mal im Monat und fasst alle wichtigen Entwicklungen unseres Netzwerks für Kunden, Mitarbeiter und Interessierte kompakt und anschaulich zusammen.
Issue #27 - Dezember 2013
AEGIS MEDIA CHINA LAUNCHES CLARITY
Aegis Media has launched Clarity, the first ever integrated luxury media agency in China. Clarity will be headed by Howard Smith as Managing Director, a marketing communications professional with 18 years experience.
Issue #26 - November 2013
FUJITSU NAMES CARAT ENTERPRISE AS ITS GLOBAL AGENCY PARTNER
FUJITSU NAMES CARAT ENTERPRISE AS ITS GLOBAL AGENCY PARTNER Carat Enterprise has been named by Fujitsu as its global agency partner, together with Dentsu Aegis Network's mcgarrybowen, to build the brand's profile in markets outside Japan. The move represents a major new win for the Dentsu Aegis Network.
Issue #25 - September 2013
CARAT FORECASTS CONTINUED GROWTH IN ADVERTISING SPEND
Carat has published its updated forecasts for worldwide advertising expenditure in 2013 and 2014. Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014. Carat predicts global advertising expenditure will grow by +3% in 2013 and market recovery in all regions in 2014.
Issue #24 - August 2013
ISOBAR ANNOUNCES WORLDWIDE STRATEGIC ALLIANCE WITH GOOGLE WILDFIRE
Isobar has announced a worldwide strategic alliance with Google Wildfire, the social media marketing software provider. This collaboration will combine Isobar’s strategic and creative expertise in social media with Wildfire's SaaS technology, enabling clients to achieve a new level of global scale and accountability in social media.
Issue #23 - Juli 2013
CARAT APPOINTED GLOBAL MEDIA PARTNER FOR BRITISH AIRWAYS AND IBERIA
Following a competitive pitch by International Airlines Group (IAG), Carat, working as one team with iProspect, D2D and Posterscope, have been appointed as global media partner for British Airways and Iberia. The new account comes in to effect in October and November respectively. Carat will manage both airlines’ global media planning and buying - with separate teams working on each account independently.
Issue #22 - Juni 2013
CARAT COLLECTS THREE LIONS AT CANNES
Carat was the proud recipient of three prestigious Cannes Lions awards at the recent Cannes Lions International Festival of Creativity. Carat US received a gold Media Lion for P&G’s Proud Sponsor of Mom’s, and Carat UK & Rubber Republic received a gold Cyber Lion forBodyform: The Truth. Carat Global received a silver Media Lion for ASOS #bestnightevercampaign. Congratulations to all teams!
Issue #21 - Mai 2013
PETER HUIJBOOM NAMED CEO OF MEDIA BRANDS & GLOBAL CLIENTS
Peter Huijboom, Aegis Media's Global Director of Business Integration, is appointed to the role of CEO Media Brands & Global Clients, in addition to his current responsibilities as NigelSharrocks, CEO, Aegis Media Global Brands, retires at the end of the summer.
Issue #20 - April 2013
BURBERRY APPOINTS AEGIS MEDIA
Aegis Media has been appointed by Burberry as its global partner for media planning & buying. The account will be centrally coordinated out of Vizeum offices in London, UK. The brand will also partner with tailored regional teams including talent from Carat, Posterscope, Isobar and iProspect.
Issue #19 - März 2013
DENTSU COMPLETES AEGIS ACQUISITION
The acquisition of Aegis by Dentsu is completed and the Dentsu Aegis Network Ltd. – "the first truly global communications network for the digital age" – is established in London. The expanded Dentsu Group now has a presence in 110 countries, and employs more than 36,000 professionals across the globe.
Issue #18 - Februar 2013
ISOBAR AND SEAN O’BRIEN HONOURED AT CAMPAIGN ASIA PACIFIC AWARDS
For the second consecutive year Isobar is named Asia Pacific Digital Network of the Year at the Campaign Asia Pacific Awards, and Carat’s Sean O’Brien collected the prestigious accolade of Asia Pacific Agency Head of the Year. Congratulations!
Issue #17 - Januar 2013
CARAT USA IS RECOGNISED AS THE MARKET LEADER IN NORTH AMERICA
Carat USA was named Agency of the Year by the US leading advertising industry publications - Ad Age, Adweek and MediaPost. This is the first time in a decade that any media agency has won all three accolades and demonstrates that Carat is the major player in the market.