Siren ist der globale Newsletter des Dentsu Aegis Network. Siren erscheint ein Mal im Monat und fasst alle wichtigen Entwicklungen unseres Netzwerks für Kunden, Mitarbeiter und Interessierte kompakt und anschaulich zusammen.
Issue #16 - Dezember 2012
AEGIS MEDIA ACQUIRES NETSOCIETY, STRENGTHENING IPROSPECT IN THE NETHERLANDS AND BELGIUM
Netsociety is a specialist performance marketing agency whose focus is on search marketing and digital performance media. The combination of Netsociety and iProspect will form a leading performance marketing agency in the Netherlands. Netsociety’s expertise and client base will strengthen Aegis Media’s market position and is expected to generate the benefits of greater scale in the Netherlands and Belgium.
Issue #15 - November 2012
CARAT US WINS MACY’S ACCOUNT
US retail giant Macy’s has awarded Carat its estimated $500 million broadcast and digital media planning and buying assignment after a five-month review. The incumbent was WPP’s MEC, which has handled the business since 2007.
Issue #14 - Oktober 2012
AEGIS GROUP HAS ACQUIRED IROKEESI OY, A LEADING EXPERIENTIAL MARKETING AGENCY IN FINLAND
Aegis Group has acquired Irokeesi Oy, a leading experiential marketing agency in Finland, with a strong client list of major international brands. The agency services its clients in the areas of in-store promotion, event and festival management, street team activation, sampling and business-to-business promotion.
Issue #13 - September 2012
CARAT PUBLISHES ITS LATEST FORECASTS FOR THE GLOBAL ADVERTISING MARKET
Carat publishes its latest global ad spend forecasts for which anticipate +5.0% and +5.3% growth for 2012 and 2013 respectively. They also show digital ad spend growing faster than expected, and overtaking newspapers in 2012 to become the second largest advertising medium behind TV.
Issue #12 - Juli 2012
AEGIS AND DENTSU INC. ANNOUNCED THEY HAVE AGREED ON THE TERMS OF A RECOMMENDED CASH OFFER FOR AEGIS GROUP.
A general meeting for Aegis shareholders will take place on 16 august to seek shareholders’ approval on the offer.